Deathsmiles is a shmup being brought over to the states later this June by Aksys.  It was originally developed by Cave, who are known for classics like DoDonPachi, Mushihimesama, and ESPgaluda.

Granted, most people play these sorts of games for the gameplay, but the screenshots from this game are enough to make anyone cringe. It’s nowhere near as bad as Castle Shikigami II, but Aksys did localize Castle Shikigami III with intentions of keeping the tradition alive with a weird translation.

I am confused as to why they would do something like this with Deathsmiles. It’s obviously a conscious choice on behalf of Aksys, and there has to be a reason for it. I just can’t seem to figure out what their intended target market is.

Hardcore fans of Cave will eat this right up. People who don’t like shmups might be attracted to the Gothic-Lolita aesthetic. Perhaps it’s trying to appeal to Chrono Cross fans with all of it’s double-language usage? I know all my friends who are into Lolita fashion talk like this, and I am certain they will buy this game because of the localization.

It might not be a big deal, but it is somewhat embarrassing for an overseas company with such a big local demographic to see it head in this direction.